Torcy, France, July 23rd, 2010. SIMPOE SAS, headquartered in Torcy, France, is a French software developer specializing in plastic injection molding simulation solutions. SIMPOE SAS announced today the opening of its first US local office, with the appointment of Brad Blake as Vice President of Sales, America.

Mr. Blake will be responsible for all SIMPOE sales and support activity throughout the United States and Canada, including working closely with existing reseller partners and expanding SIMPOE market presence with new value added resellers. He will report to Thierry Leroy, SIMPOE Chief Operating Officer.

“Brad is well acquainted with the challenges faced by today’s plastics manufacturers,” said Thierry Leroy, COO of SIMPOE. “His experience in building and leading channel sales organizations across the Americas fits well with our expansion and success in these critical markets.”

“We’re pleased to have Brad join our rapidly growing company,” said Alain Dubois, President and CEO of SIMPOE. “He brings a unique combination of real world sales skill and knowledge along with his track record of success in building sales channels for other companies in our industry. Brad’s experience meshes perfectly with our strategy to democratize plastic injection simulation, as we are the first to offer complete seamless integration to SolidWorks, Pro/ENGINEER and SolidEdge”

About SIMPOE :

Laureate of several innovation prices SIMPOE SAS, headquartered in Torcy, France, is a French software developer specializing in plastic injection molding simulation solutions. SIMPOE software allow significant costs savings of physical mold prototypes, material cost optimization as well as a drastic reduction of the time to market of new products. Easy to use, easy to learn and affordable, SIMPOE software are targeted to the mold specialist as well as to the mechanical Engineer who, in a collaborative product development approach, wants to take into account plastic parts manufacturing constraints early in the product design stage. SIMPOE is THE missing link to implement a true Collaborative Product Development policy in the plastic industry.

SIMPOE software are available in several languages through a worldwide network of specialized Value Added Resellers.